> The cheap AI era is coming to an end.

I believe most people are already aware, but let me try to explain it in the simplest way possible.

Picture your favourite **_all-you-can-eat buffet_**. The first time you go, it is incredible. Endless plates. One low price. You go back the next week. You bring your friends. Your friends bring their friends. The place is packed every night, and the food just keeps coming.

Then one day you walk in and the manager is standing at the door with a slightly uncomfortable expression. The crab legs are gone. The prawns have a serving limit. There is a new premium tier for the good stuff. The sign on the window still says _all-you-can-eat_, but something has clearly changed.

This is exactly what is happening with AI right now.

For the past two years, using AI felt like a magical, unlimited buffet. You could chat, generate, analyse, summarise, code, and create as much as you wanted for a flat monthly fee. The food kept coming. And behind the scenes, the restaurant was losing money on every plate.

That era is ending. And the reason it is ending tells you a lot about where AI is heading next.

## **How the AI Buffet Got Started**

![AI buffet illustration (Created with Canva AI)](https://miro.medium.com/v2/resize:fit:1400/1*6XH5LoyBF8EmAcMokDf82A.png "AI buffet illustration (Created with Canva AI)")

To understand why the buffet is changing, it helps to understand how it was funded in the first place.

When OpenAI launched ChatGPT Plus in 2023, the pricing was deliberately attractive. The goal was not to make money immediately. It was to get as many people as possible using the product, so they would form habits, build workflows, and become the kind of customer who would pay more later.

Think of it like Uber offering heavily discounted rides in a new city, or Costco handing out free samples at every corner of the store. The price is a **_customer acquisition strategy_**, not a reflection of actual costs.

It worked extraordinarily well. ChatGPT reached 100 million daily active users faster than any consumer app in history. Anthropic’s revenue grew 44 times in just 15 months. Millions of people signed up for flat-rate subscriptions and started using AI for everything.

The economics were sustainable because of how people naturally use AI in conversation. You type a message. You read the response. You think. Maybe you type another message five minutes later. The AI is only actively working during those brief exchanges. The rest of the time, the server is idle. Flat-rate subscriptions work when usage is spread out and human-paced, because you can average the costs across millions of people who use it at different times.

This is the buffet logic: nobody eats non-stop. Most customers take a plate, sit down, eat slowly, and leave. The restaurant can price for the average customer because the outliers do not break the model.

Then came the **_agents_**.

## **AI Agents: The Customers Who Never Left**

![The greedy AI agent (created with Canva AI)](https://miro.medium.com/v2/resize:fit:1400/1*hhRydzrT-fzNpwDy2tsNaQ.png "The greedy AI agent (created with Canva AI)")

An AI agent is not like a chatbot. You do not have a conversation with it and then go about your day. You give it a goal, and it works toward that goal continuously, taking actions, checking results, correcting mistakes, running searches, writing code, sending requests, and retrying when something fails. Over and over, without stopping to wait for you.

In buffet terms, the other customers left after dinner. The agents stayed. And they **kept eating all night.**

This changes the economics completely. One agent working on a complex software project for a day might make thousands of API calls. Each call consumes compute, which costs money.

The flat monthly subscription that made sense for a human having a few conversations per day makes very little sense for an agent running thousands of operations per hour.

The numbers bear this out in uncomfortable ways. One developer’s coding project with Claude ran up costs exceeding $150,000 in a single month through API usage. A power user documented by The New York Times burned through 1.8 million tokens in a single month, racking up a bill of $3,600. These are not bugs or misconfigurations. They are a preview of what normal agentic usage looks like at the infrastructure level.

As Eric Broda wrote in his Substack piece “[_The End of Token Subsidies_](https://agenticmesh.substack.com/p/the-end-of-token-subsidies)”:

> _“For two years, companies treated subsidised AI pricing as if it were durable economics. It was not. It was promotional pricing for a new kind of compute habit.”_

That promotional period is over. The kitchen is starting to ask questions about where all the food went.

## **Who Was Paying for All of It?**

![Photo by Logan Voss on Unsplash](https://miro.medium.com/v2/resize:fit:1400/0*oFtDG_O488sNM7eu "Photo by Logan Voss on Unsplash")

The honest answer is: mostly **investors**.

OpenAI has raised over $17.9 billion and is not yet consistently profitable despite enormous revenue. Anthropic has raised billions on the premise that it will eventually capture enough of the market to justify the losses.

The data centre buildout required to run these models at scale costs tens of billions of dollars in capital expenditure. Someone is funding the gap between what AI costs to run and what users actually pay.

For now, that gap is funded by venture capital, tech giants with deep pockets, and increasingly by sovereign wealth funds and government-adjacent investors who see AI infrastructure as strategic. Governments have indirectly contributed through tax incentives for data centre construction and energy infrastructure.

This is not a criticism. It is how new technology industries work. The telephone network was not profitable for decades. The internet required massive subsidies before it became commercially self-sustaining.

The subsidies create adoption, adoption creates data and capability, and capability creates a product worth paying a real price for.

But subsidies have to end eventually. Investors want returns. The losses cannot grow indefinitely. And the arrival of agents has dramatically accelerated the timeline on which that reckoning arrives.

## **What the Buffet Looks Like Now**

The changes are already underway, even if they are not always announced in big press releases.

Anthropic quietly tested removing Claude Code from its standard $20 per month Pro plan in early 2026. Claude’s Max plan now costs $200 per month and is positioned explicitly for heavy users.

![Source: George Pu via X](/api/media/elephantstripes-prod/cms/originals/blog-inline/c93d9609d04c6b318c453e6846b2c9bb557384d85e6beeea71e7ea5c5c2b3d00.avif "Source: George Pu via X")

OpenAI has introduced usage limits on its most capable models and launched higher tiers for users who need more. The era of genuinely unlimited access at a fixed low price is narrowing.

The direction of travel is clear. AI is moving toward **usage-based** billing models where heavy consumers pay proportionally more. There will be different tiers for access, with various features costing different amounts. Users will have better tools to monitor and manage their AI spending before receiving their bills.

Is this bad news? Not necessarily.

When companies are forced to operate more efficiently, they tend to innovate. Smaller, smarter AI models are already appearing that can do specific jobs at a fraction of the cost of the big general-purpose ones. The pressure to be profitable is pushing the industry toward more sustainable engineering choices.

But there’s no getting around the other part of the picture either. As Ed Zitron's analysis pointed out:**more compute does not make OpenAI or Anthropic’s services cheaper to offer**. The path to profitability goes through higher prices.

The buffet is switching to “pay by the plate.” For light, occasional users, that might not change much. For heavy users and businesses running autonomous agents around the clock, the bill is about to look very different.

## **What This Means for You**

![Photo by Compagnons on Unsplash](https://miro.medium.com/v2/resize:fit:1400/0*oGGYecg31E8NbbbK "Photo by Compagnons on Unsplash")

If you are an individual user, the practical impact depends on how you use AI.

**Casual users** who chat with AI occasionally and use it for occasional writing, research, or creative projects will probably not notice much difference. Standard tiers will continue to exist at reasonable prices. The changes are aimed at the heavy end of usage.

If you are a **developer** or **small business owner** who is starting to build with agents, this is the moment to start paying attention to your AI costs the same way you pay attention to your cloud infrastructure costs. Set budgets. Monitor usage. Build with efficient models where the task does not require the most capable option available. The habit of treating AI spending as a variable cost to be managed rather than a flat subscription to be ignored is one worth developing now, before it becomes urgent.

For **businesses** already running significant AI workloads, the advice is to audit what your agents are actually doing, identify where compute is being consumed unnecessarily, and build approval workflows for tasks that might trigger large unexpected bills.

For **everyone**: AI is not going away. It is growing up. It is moving from a magical technology subsidised by venture capital into something more like a real utility, with real bills, real pricing tiers, and real consequences for wasteful usage. This is what maturity looks like in a technology industry.

## **The Buffet Will Still Be Open**

![Photo by Igor Omilaev on Unsplash](https://miro.medium.com/v2/resize:fit:1400/0*wj7Z4apKvyIDqARB "Photo by Igor Omilaev on Unsplash")

The unlimited era was genuinely fun while it lasted. Cheap, powerful, always-on AI changed how millions of people work, create, and solve problems. That shift is permanent regardless of what happens to pricing.

What is changing is the economic model underneath it. The kitchen is becoming more honest about what things actually cost. The all-you-can-eat sign is coming down in some places and being replaced with something more like a good restaurant: excellent food, clear prices, and the expectation that serious eaters will pay a serious bill.

That is not a tragedy. That is sustainability.

The tools will keep improving. The prices will keep coming down per unit of capability. And the companies that figure out how to use AI thoughtfully, measuring what they use and optimising how they use it, will find they are spending less and getting more than the ones who treated the buffet as something that would last forever.

Nothing does. But the kitchen is still open.

* * *

_Check out Eric Broda’s “_[_The End of Token Subsidies_](https://agenticmesh.substack.com/p/the-end-of-token-subsidies)_” and Ed Zitron’s “_[_AI Is Too Expensive_](https://www.wheresyoured.at/ai-is-too-expensive/)_” on Substack. I recommend these reads for anyone involved in AI infrastructure._

Why Your AI Subscription Feels Different Now

The truth about the AI buffet model that was never meant to last

The truth about the AI buffet model that was never meant to last. The cheap AI era is ending. I believe most people are already aware, but let me explain it simply

Read practical notes from Elephant Stripes on AI product delivery, automation, language technology, and useful software systems.

Blog | Elephant Stripes

Practical notes from Elephant Stripes on AI product delivery, automation, language technology, and the operational decisions behind useful software.

Blog

In the pursuit of turning adversity into opportunity, our recent experience with the [Bushfire Commercialisation Fund](https://www.chiefscientist.nsw.gov.au/rdnsw/bushfire-response-rd-mission/bushfire-commercialisation-fund), administered by the New South Wales (NSW) government, has been a testament to resilience and the power of positive feedback.

Despite an unsuccessful outcome, our competitive application and the valuable feedback received have instilled hope and renewed determination within our team.

We'd like to sincerely thank [NSSN](https://www.nssn.org.au/), [Macquarie University](https://www.mq.edu.au/) and the [University of Newcastle](https://www.newcastle.edu.au/) for their time, patience and being super supportive of our efforts!

## The Promise of the Bushfire Commercialisation Fund
![large_bcf_1_4fad91328e.webp](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/fb8e8a842e1f331c2dd104e55f0892eb635ab0129ec100eb51cc17e4b1ecf807.webp)

The Bushfire Commercialisation Fund was established by the NSW government with the aim of supporting innovative projects and initiatives that could contribute to bushfire recovery and mitigation efforts. Recognizing the potential of this funding opportunity, we enthusiastically embarked on the application process, eager to make a difference.

## The Competitive Application
<iframe width="864" height="486" src="https://www.youtube.com/embed/j1ldMkzZFXA" title="Project Trusted Lingo Proposal" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>

Our team invested significant time, effort, and expertise in crafting a compelling application. We meticulously outlined our innovative solution, which aimed to enhance bushfire detection and response mechanisms, mitigate risks, and protect communities in vulnerable areas.

We presented a comprehensive business plan, showcasing the viability and long-term sustainability of our project. Our application truly reflected our passion and commitment to addressing the challenges posed by bushfires.

## The Power of Positive Feedback
Although we did not secure the grant, the feedback we received from the Bushfire Commercialisation Fund was highly encouraging.

It highlighted the strengths of our application, acknowledging the depth of our research, the robustness of our proposed solution, and the potential impact it could have in mitigating bushfire risks.

Such positive feedback reaffirmed our belief in the value and relevance of our project, providing a much-needed boost to our team's morale.

Also, we'd like to give a big shout out to the [Bushfire Response R&D Mission at Office of the Chief Scientist & Engineer](https://www.chiefscientist.nsw.gov.au/rdnsw/bushfire-response-rd-mission). The managers there were really helpful and took the time to jump on a videoconference and walk us through the committee feedback.

For anyone reading this, always ask for feedback! 

## Lessons Learned and Moving Forward
In every setback lies an opportunity for growth. Our experience with the Bushfire Commercialisation Fund taught us valuable lessons that will shape our future endeavours. Firstly, it reinforced the importance of resilience in the face of adversity. We recognized that setbacks are an inherent part of the innovation process and should not deter us from pursuing our goals.

Secondly, the feedback we received served as a valuable roadmap for further refinement and improvement. We carefully analysed the suggestions provided and identified areas where we could enhance our application, strengthen our project's impact, and align more closely with the grant's objectives. 

The point is not necessarily that the feedback is a reflection of our strengths and weaknesses. It may be that, but in our case, we found it to be a mix of gaps in our capability, and gaps in the submission where we did not demonstrate our capabilities in the best way possible. 

This feedback will undoubtedly contribute to our ongoing efforts to secure alternative sources of funding and partnerships.

## Conclusion
Our journey with the Bushfire Commercialisation Fund may not have resulted in a successful grant, but it was a significant milestone in our pursuit of making a positive impact.

The feedback received has further fuelled our determination to refine our project, seek additional funding avenues, and continue working towards enhancing bushfire detection and response capabilities.

Through resilience, collaboration, and a relentless pursuit of our vision, we are confident that we can contribute to the ongoing efforts in bushfire recovery and mitigation.

We very much still think our product has much to offer the resilience community and are committed to making it work!


Embracing Resilience: Our Journey With the Forest Fire Commercialization Fund

Our journey with the Bushfire Commercialisation Fund, the power of positive feedback, and our next steps. bushfiremitigation resilience

Embracing Resilience: Our Journey with the Bushfire Commercialisation Fund

The Australian Trade and Investment Commission (Austrade) is the Australian Government’s international trade promotion and investment attraction agency.

Austrade’s Export Market Development Grants (EMDG) program helps Australian businesses grow their exports in international markets, primarily via [Free Trade Agreements](https://www.austrade.gov.au/australian/export/free-trade-agreements).

Recently, Round 2 of the EMDG program closed, and with it, we have the chance to look at some of the statistics Austrade published, about who is exporting and where to \- which we at VideoTranslator are super interested in\!

Why are we interested? Because many of our prospects/clients use this program to fund their outreach into markets across APAC\!

## **EMDG 2021 (Round 1\) \- Statistics**

For context, the [basic statistics for Round 1 of the EMDG](https://www.austrade.gov.au/australian/export/export-market-development-grants/research-and-reporting/round-1-key-statistics/emdg-round-1-key-statistics) scheme were as follows:

* 5,384 applications were submitted  
* Applications by State/territory are:  
  * 66 in the ACT (1.2%)  
  * 2,154 in NSW (40%)  
  * 8 in the NT (0.1%)  
  * 875 in Qld (16.3%)  
  * 310 in SA (5.8%)  
  * 41 in Tas (0.8%)  
  * 1,505 in Vic (28.0%)  
  * 425 in WA (7.8%)

More importantly, when we look at the same numbers by category, we get the below.

![EMDG Round 1_ Product Category](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/954b628f8487bbe95b606dfdc10fc7b7082a032395f2c62039ef0588ab3b7c1c.webp)

The source data used is below \- and what is interesting is (a) services, and especially value-added services exports make up about the same as goods exports, and (b) tourism exports are very low.

![EMDG Round 1_Applications by product category](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/74b0e0a3dab4e66270ee3c1eb1ff6fb819110fe13b2b90dedc8b69ed8da952b0.webp)

The first stat makes sense, but the second is a bit puzzling and we don’t fully understand why this would be the case.

## **EMDG 2021 (Round 1\) \- Top Markets**

The top 10 markets for EMDG 2021  
 
![EMDG Round 1_Top Market.webp](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/286e3f19c526add28292ef88e3cca79120662a4ba63d2afca2371036deade357.webp)

That is a pretty interesting graph. The way to read this graph is that exporters tend to export to more than one market, **so it doubles up**.

As in 46.7% of exporters were looking to export to the USA, so the point of the pie chart is to show that the majority of exports are going to the Anglosphere \- not that \~27% is going to the USA.

What does this graph tell us?

* Firstly, since the USA is such a big market, maybe invest in Spanish as your second language.  
* Secondly, if you export to both France and Canada, maybe French would work for you as well.  
* Third, Singapore, China and HK \- the slice next to India where the label has mysteriously disappeared \- all have sizeable Chinese-speaking populations, so maybe content creation in Chinese is a good plan.  
* Lastly, you are probably better off focusing on German, as opposed to Hindi \- because India has many languages \- so the per language ROI is probably lesser in India.

## **EMDG 2022 (Round 2\)**

The second round just finished, so there is still limited data.

![EMDG Round 2_Applications by product category.webp](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/3cda8deff5cf7fd1d0547452f9909d8241797dbbbecc97e063ba897ea31af46a.webp)

Some observations:

* Tourism has doubled, which makes sense \- it may have been depressed as a lingering after-effect of Covid 19\.  
* Services generally have increased, which makes sense as Covid related disruptions come to an end.

Outside of that, we are waiting on more information to become available.

## **Summary**

First off, shout out to AusTrade for taking the time to put these statistics together. Any errors or misunderstanding regarding what the data means is wholly on our side.

We did not reach out to AusTrade, this blog post is simply commentary, and should only be relied on to the extent that it gives an indication of what we think is happening.

Also \- so some of the recommendations are tongue in cheek because this will vary hugely depending on exactly what you are selling.

But…

If you already have the infrastructure in place to sell to a specific country, adding content creation via video translation is probably a decent strategy to get you additional ROI on both existing and new content spending.

Reach out if we can help\!

What Is EMDG Telling Us About Australian Exporters?

Austrade’s Export Market Development Grants (EMDG) program helps Australian businesses grow exports. Find out what the stats from this program mean!

VideoTranslator's efforts to build a solution in the emergency services space were recently profiled by [Asia Pacific Fire Magazine](https://apfmag.com/trusted-lingo-a-new-approach-to-cald-communications/), and we are very grateful for the opportunity to tell our story!

We'd love for you to check out the story, but here is a quick summary of the proposed 'Project Trusted Lingo'.

![Trusted Lingo envisages a three-step solution to inclusive communications at scale](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/6e65584a9a4e51262cd2084981a1d932721ae9c45c74c2014cf17f58b7e90a0d.webp)

Trusted Lingo is an innovative project aimed at addressing the communication challenges faced by culturally and linguistically diverse (CALD) communities during emergencies in Australia. The project proposes a custom AI solution that enables real-time translation of emergency broadcasts into over 20 languages. By bridging the language gap, Trusted Lingo aims to enhance the safety and understanding of CALD populations, ensuring inclusive and effective communication during crisis situations.

Effective communication is crucial during emergencies to protect lives and property. However, breakdowns in communication can lead to incomplete evacuations, trapped individuals, and even fatalities. Research shows that people with language barriers are slower to process messages not in their native language, making them particularly vulnerable during crises. In Australia, with approximately 7 million people speaking a language other than English at home, a significant portion of the population is at risk of failing to understand crucial instructions during natural hazards.

![Trusted Lingo's focal point is the effective communication to 'local information champions'](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/ac7134d8fa166194117f9c64d316c3c5c55afd6272817ca8387660f6f57c738b.webp)

Trusted Lingo aims to address this problem by providing a reliable solution that transcends language barriers. The project is a collaborative effort between VideoTranslator, Macquarie University, and the University of Newcastle. The proposed AI solution will offer real-time translation of audio, video, and text emergency broadcasts into multiple languages. It will utilize notification services to disseminate the translated content through different social media networks, targeting specific CALD communities.

The project's approach includes designating "local information champions" within the CALD communities, such as community organizations and social media groups. These champions will receive fully translated audio, video, and text communications minutes after emergency broadcasts occur, ensuring timely and accurate information reaches those who need it most. By involving local language-specific organizations, Trusted Lingo aims to enhance the effectiveness of emergency services' communication efforts.

To ensure the accuracy and reliability of translations, Trusted Lingo will develop glossaries of emergency services terminology, geographical names, and accurate translations. These glossaries will be used to test transcription and translation accuracy of emergency broadcasts, creating a library of reference material to train the AI continuously. The project also emphasizes the need to frame issues and solutions in a culturally appropriate way, understanding the differences between spoken and written languages.

In addition to translation capabilities, Trusted Lingo recognizes the importance of assessing the efficacy and engagement of end-users within CALD communities. The University of Newcastle's Lab for Applied Language Science will conduct research to evaluate the level of attention, comprehension, and digital trust among users of the proposed system. This assessment will provide valuable insights into the effectiveness of different communication methods, such as audio versus text, and guide future improvements.

![In development, what Trusted Lingo's interface will look like for triggering SMS notifications at scale.](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/3f9b096e1df1d2d0e43d994c72cc75680fadba9b027af702f1393cf4e5b9fb89.webp)

The success of Trusted Lingo relies on collaboration with emergency services and stakeholders in the field. The project invites expressions of interest from crisis communications practitioners, community engagement service members, and individuals engaged in coordination tasks during natural hazards. By involving these stakeholders, the project aims to ensure that the solution meets the rigorous requirements of emergency services and is tailored to their specific needs.

Trusted Lingo envisions a simple web application deployed at crisis communications centre's, enabling easy upload of audio or video files for automatic transcription and translation. The solution will generate multiple files with translated captions and the option for voiceovers, catering to different language needs. These language-specific videos will be automatically shared with pre-identified local information champions via social media channels, allowing for quick and widespread dissemination of critical information.

In conclusion, Trusted Lingo strives to create an accurate, cost-effective, and inclusive emergency communication system for today's diverse society. By leveraging AI technology and collaboration, it aims to break language barriers, ensure the safety of CALD populations, and improve overall emergency response and preparedness.

File Download: [Asia Pacific Magazine - Trusted Lingo.pdf](https://storage.googleapis.com/elephantstripes-prod/public/documents/APF_84_Banerjee_v2.pdf)

Trusted Lingo – A New Approach To CALD Communications

Trusted Lingo is an AI system that translates emergency broadcasts into 20+ languages instantly, ensuring everyone stays informed

As a company, VideoTranslator has evolved, learned, and grown over the past several years. With these changes in mind, we think it is also time to do some transformations with our branding.

## **Background**

We started the company, QBL Media, all the way back in 2014\. However, work only started in 2017\. The app which would become the current VideoTranslator App was started in 2018\.

By 2019, we soft-launched the app. Over the next 3 years, our VideoTranslator app got over 10,000 signed-up users, and hundreds of hours of video content transcribed, translated and dubbed \- note, including both our efforts and clients who used the app.

Internally, we went from a single founder and outsourced developer in India to a 5 man team across Australia and India. We went from being a single room in a client’s office to having our own little 4 desk setup.

Earlier this year, we started working on a new version of the app. This process made us realize that we did not have a clear brand guideline that defined our visual style and who we are as an AI company.

## **Our Original Branding**

Originally, this is the logo that we used for our branding.![2.webp](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/cacf87ab0098de2453d607ebf6417ed6f64bab8a711ee8a90423732f9f4775c5.webp)

It is a mixture of a human and a robot \- in line with our vision that an AI is not there to replace humans but rather to make our jobs easier. The font we mainly use is Montserrat.

Other than that, there wasn’t really a standardise brand styling that we used.

## **VideoTranslatorAI’s New Branding**

Around the second quarter of the year, we contacted a very talented designer, [Jasmine Lo](https://www.behance.net/jasminelyy), to redesign our logo and other visual elements. With Jasmine’s help, we were able to redefine our brand identity.

### **Our brand identity**

**Our mission:** Using language to reach a wider audience.

**Our vision:** Using AI to supercharge content marketing.

**Our tagline:** Speak and be heard \- We believe that it does not matter what language you speak. As long as you speak, your voice and message will be heard by many.

### **VideoTranslatorAI’s new logo**

As we mentioned earlier, our previous logo is a mixture of a human and a robot. After redefining our brand identity, we moved on to redesigning our old logo.

In total, Jasmine made around 11 sketches of our new logo. There were a couple that we really like, but we ended up choosing this one\!![3.webp](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/4ffaf2c170040bfcc0bfdb8111ef279ca0b3dd094158f506e496dfed117b7b48.webp)

In relation to our brand identity, our logo has these meanings:

1. It is a stylised rendition of our old logo, merged with sound waves instead.
2. Each person (users) is represented by the circle on the sound wave.
3. We aim to show that even though each soundwave is different, the integration of our AI translation will work hand in hand with the soundwaves and be seen by many.

### **Our brand style**

To make a more standardised brand styling, Jasmine also helped us create the following:

**Brand identity colours**

**Offwhite** \- general base colour

**Purple** \- inspires wisdom, promotes enlightenment, triggers creativity, sense of familiarity with the brand.

**Blue** \- inspires trust, suggests precision, and trustworthiness.

**Green** \- promotes growth, encouraging, a sense of familiarity with the brand.![VideoTranslatorAI Colour Identity](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/9c8bad5f3619530baddc9f9c1b0b24c1cbdf3075f231a5ad99e0bb6172f177dd.webp)

**Identity typeface**

Previously, we used the font Montserrat for our branding. After Jasmine’s rendition, we are now using Poppins as our typeface.

**Brand graphics**

We hope to connect with people through a simple translation. The circles are meant to represent the people we aim to touch.![VideoTranslatorAI Brand Graphic](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/e54b25f202733da03bc4a88a52c9b15f7cb4e7b9333441a0b3bf4d239a0a1958.webp)

## **Conclusion**

Massive shoutout to Jasmine for making all these happen\!

What do you think of our new branding?

If you have questions, [try our product now](https://agent.videotranslator.ai/chat).


We contacted a very talented designer, Jasmine Lo, to redesign our logo and other visual elements. tes As a company, VideoTranslator has evolved, learned, and...

VideoTranslatorAI's New Branding

NSW Small Business Month is running this November and VideoTranslatorAi is a collaboration partner!

Join us and thousands of small businesses participating in the sixth NSW Small Business Month. There are hundreds of activities to choose from for small businesses in New South Wales. Learn about building your supply chain, leading your team, leveraging collaboration opportunities, diving into the latest social media trend for your small business, and many more!

Events are available online and face-to-face across New South Wales. It’s easy and free to take part in. Check out www.smallbusinessmonth.nsw.gov.au to find the event for you!

Let’s Connect for Success this #NSWSmallBizMonth.

Connect for success with NSW Small Business Month

NSW Small Business Month is running this November and VideoTranslatorAi is part of it! NSW Small Business Month is running this November and VideoTranslatorAi...

We Are Participating in NSW Small Business Month 2022

### **Background**

During an emergency, multicultural families in Australia can be badly affected.

For example, during the recent flooding, a Syrian family in Victoria felt like they were forgotten.

“[Mohammad Tajer, the father, decided to call triple 0 and state emergency services to request an evacuation, but could not understand the person on the other end of the line because he does not speak English fluently.](https://www.abc.net.au/news/2022-10-22/multicultural-community-victorian-flood-crisis/101550828)”

In fact, it wasn’t the first time that the issue arose. After the 2019-20 bushfires occurred, there is a [call for the Victorian Government to make bushfire information more accessible to non-English speakers in time for the summer fire season](https://www.abc.net.au/news/2020-10-01/vic-emergency-app-only-in-english-investment-in-translation/12710414).

“Recorded video and audio translations of emergency information by a community leader or interpreter worked best for my community because ours was primarily a spoken language,” said Amina Khatun.

Aside from emergency broadcasts, volunteers also find difficulties in understanding what people at the flood relief center need.

These are just *some* examples of communication issues during an emergency.

### **The Challenge**

Australia has 7 million people who self-identified as speaking a language other than English at home. Of these, about 750,000 speak no or little English, and as many as about 2 million have average language skills.

But does this mean that they cannot understand simple instructions? We all know immigrants who speak good English, is this a real problem?

The final report from the 2020 Royal Commission into National Natural Disaster Arrangements said, ‘All governments need to continue working together to ensure that the system … uses the best available technology to improve the communication of warnings across Australia, including to … people from culturally and linguistically diverse communities.’

Additional research from the Bushfire and Natural Hazards Cooperative Research Centre on building inclusive partnerships with CALD communities also called attention to, (a) concepts that might not be understood, such as ‘bushfire survival plan’, (b) framing issues and solutions in a culturally appropriate way, and © differences between spoken and written languages.

In effect, we think somewhere between 5%-15% of the population may find themselves in a sticky situation during a natural hazard because they could not understand instructions under duress during a natural hazard scenario – **this is a big problem.**

So, how can we quickly translate emergency broadcasts for multicultural communities so they can access the appropriate information?

### **Our Solution**

The solution is a custom Artificial Intelligence solution, which will in real-time translate audio, video, and text emergency broadcasts into 20+ languages.![VideoTranslatorAI Multilingual Service.webp](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/84377415993c1aa990a556abdbb34b71d4c672a2984a506e49e82d160a698742.webp)

### **How Real-Time Video Translation Works**

First, you will have to create the original audio, video or text emergency broadcast. In this case, it’s in English.

Let’s take a look at the example below. This video is originally made in English.

<iframe width="1236" height="731" src="https://www.youtube.com/embed/w1vx2P96MQw" title="Scandinavian Flags By Flag Monkey" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>

Next, the media will be translated into the target languages. Yes, including the audio\!

The video sample you watched earlier is translated into Swedish\!

<iframe width="1200" height="731" src="https://www.youtube.com/embed/1FvK1LzLp74" title="Scandinavian Flags by Flag Monkey (Swedish)" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>

And that’s it\! Now it can be shared with various communities.

### **Summary**

The purpose is to ensure that these multicultural communities have access to the same information as English-speaking communities.

Have a question or need a custom AI task?

If you have questions, [try our product now](https://agent.videotranslator.ai/chat).

### **References**

1. ABS Census of Population and Housing, Cultural diversity data summary, 2021 – Table 5
2. ABS Census of Population and Housing, Cultural diversity data summary, 2021 – Table 6
3. Royal Commission Report \- [The Royal Commission into National Natural Disaster Arrangements Report | Royal Commission into National Natural Disaster Arrangements](https://naturaldisaster.royalcommission.gov.au/publications/royal-commission-national-natural-disaster-arrangements-report)
4. Bushfire & Natural Hazards CRC, 2021 \- [building\_inclusive\_partnerships\_with\_cald\_communities\_2021\_0.pdf (bnhcrc.com.au)](https://www.bnhcrc.com.au/sites/default/files/managed/downloads/building_inclusive_partnerships_with_cald_communities_2021_0.pdf), Page 10

How VideoTranslatorAI Helps Multicultural Communities In Emergencies

VideoTranslatorAI helps multicultural communities by translating audio, video, and text emergency broadcasts into 120+ languages.

Here at VideoTranslator, we have been busy. Busy doing what?

Well, between hustling, building our product, setting up processes, and building a business the hard way \- we had an excellent idea.

Why don’t we speak to some people who have done the whole innovation to commercialization thing properly? Ideally, these folks have done it before too, and maybe even have a track record in turning innovation into commercial outcomes.

😃

Of course, we are talking (tongue in cheek) about the good people at [CSIRO](https://www.csiro.au/en/about/We-are-CSIRO).

For our overseas visitors, CSIRO is the apex scientific research organisation in Australia. It has been working in various iterations since 1916, with the modern incarnation of CSIRO being set up in 1949\.

So they have been doing this for a while. Maybe we can learn something from them?

![learnings from CSIRO Innovate To Grow Program](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/ad5035f233e948ceb096bb2f94a88f4e108b36d744a8b9c174fdfc9aab14b9a1.webp)

This blog post is a very brief look at the program, and what VideoTranslator got out of it.

A couple of disclaimers:

* This was our experience, and might not be yours.  
* The program changes, and we were in the Defence stream, which you may or may not be in.  
* Talk to the folks at Innovate To Grow, this blog post is not meant to replace anything they say. It’s just a reflection of our experience (see top bullet\!)

Was Innovate To Grow worth the time/energy/resources we put into it?

Yes.

Ok \- the fine print, this program is well worth the time \- we found it useful, but… doing some pre-work will greatly increase the good stuff you can get out of the program.

Here are some of the things we would have done differently, to get the most out of the program, if we were to do it again.

## **CSIRO Innovate To Grow**

From [the website](https://www.csiro.au/en/work-with-us/funding-programs/SME/Innovate-to-Grow), ‘Innovate to Grow is a free 10-week program coordinated by CSIRO for Small to Medium Enterprises (SMEs) who want to progress their R\&D opportunities, or are in the early decision-making stages about engaging in R\&D.’

This is very accurate. It’s what they are trying to actually make happen.

We went into the program via a somewhat circuitous route. Over conversations with other startups, we ended up talking to the folks at [Capability Acquisition & Sustainment Group | About | Defence](https://www.defence.gov.au/about/capability-acquisition-sustainment-group).

As we are not a defence contractor, this was all new to us at VideoTranslator. The folks at CASG \- who probably realized working with Defence was new to us, (gently) suggested maybe we want to look into the Innovate To Grow program.

So we signed up, got accepted, and on the basis of a pretty good experience, decided to write a blog post about it\!

![Upcoming course - CSIRO innnovate to grow 2022](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/d404949637f8ea325d5a715c755d96b22e93ca93dbb43a0b9be318c2b923b4d7.webp)

## **How CSIRO’s Innovate To Grow Is Setup**

This is basically an online delivered course. With the tools the team at [Practera](https://practera.com/) provide, this works really quite well.

What CSIRO is trying to do here:

* refine your innovation challenge question  
* assess the viability of your innovation  
* build your business case  
* prepare a strong funding application

So the way to think about this is like so.

You want to have an end product in mind when you go into this program. It was not totally obvious to us, probably because we stumbled on the program in a somewhat circuitous manner.

Luckily, we had something in mind when we did apply, so it was not too bad.

However, go in with a clear idea of the final product you want to develop, and do work in that regard. So clearly:

* It’s a new product or an improvement on what you are already doing. With VideoTranslator we were looking at a different way to use our proprietary tech offering.  
* Have a gap in mind. We fell down a little here because we had not done enough work on what we were thinking about. *You should do more here.*  
* With the gap in your product roadmap, this is what the Innovate to Grow Program will address primarily.  
* How to address the gap \- **the academic resources that CSIRO and other universities bring together** \- accessing this is the value add where Innovate To Grow excels.

## **How CSIRO’s Innovate To Grow Works?**

The program is not too heavy, but like anything else, you get what you put into it.

**The big plus for us was the team of experts they have put together across the entire commercialization lifecycle.**

Again, the course itself is pretty good, and you do learn quite a bit, but the experts are where it is at.

### **Create an innovation challenge and collaborators**

This forces you to think about the gap in your product roadmap \- and turn it into a research question.

Why would you do this?

Because thinking the product gap in terms of an innovation challenge is very helpful to finding, engaging and getting delivery of a solution, from the correct grouping inside academia.

So (speaking as an industry) the product gap is the thing that is missing from our point of view.

From an academic’s point of view, the question is, (a) can I help fix it, (b) who is paying and how much in case we need additional resources, and © what happens to the IP?

The way it works for academia is to take industry engagements, they need funding to cover their costs and those of any associates they require \- think grad students / PhD candidates etc.

On top of this, they have to ensure the university gets a top-up. The point of this is to pay for the consolidated resources of the university \- labs, offices, research institutes etc. This makes sense as soon as you think about it, but it was new to us.

This might be totally obvious to you but wanted to put this out there because it was not obvious to us at the beginning.

### **Build A Business Impact Case**

This section was pretty useful.

In essence, it is a normal DCF (Discounted Cash Flow) model you will be working with.

There are a number of changes specifically put in to illustrate how universities allocate resources.

Once you see it, it makes much more sense. The other major advantage here is that the models get improved over time, so ours included things like the R\&D grant component \- which is only relevant to Australian startups.

That being said, the fact we had not fully fleshed out our proposal came back to bite us a little bit here. If we had done more pre-work, we would probably have found this much more useful, including the bits about risk management.

Things you care about here:

* Refining the innovation statement, i.e. your research question.  
* Work out better who you will talk to in terms of early customers.  
* Scope out the research question, including removing bits that are not relevant.  
* Look at what the action items (approach) and key deliverables could be for the project.  
* Look at the time involved.

All of the above come together in the cash flow model, and the parts about how to include academic resources are very useful here.

You’ll also calculate costs, benefits, ROI, and payback timeframes here. If you have any finance skills, this is pretty straightforward \- instead of modelling debt or equity, you model cash flow from grants and in-kind donations \- easy peasy.

### **Build A Funding Strategy**

Again, it would have been super helpful if our project was more fleshed out prior to this phase of Innovate To Grow.

In fairness, [we have won the MVP grant](https://videotranslator.ai/blog/winning-how-we-won-a-jobsfornsw-mvp-grant/) and [helped a client win the inaugural SBIR](https://www.dandelions.cloud/news/dandelions-has-won-the-sbir-grant-for-1-1m) program, so the feeling was we would be fine.

Yeah…

Clearly, we should have done more here. But anyways, the skinny is this:

* Work out where you are going to fund the project from\!  
* See the above bullet. No \- really.

Ok \- it was not that bad. But the logical point from building a timeline and costing it out \- the high-impact business case \- is how do you then fund the project.

Because we have some experience with working with academia, we should be fine, but if you don’t \- well worth doing some more work on this front.

## **Summary**

If you have not worked with academia before, or have not worked with a range of academic resources before, you should probably put in for this course.

If you do:

* The team is super supportive. Shout out to Prof Tony Watson and Adrian Supetran for looking after us\! We got extensions and feedback, and they did not give us too much grief when assignments were submitted late 😃 many thanks\!  
* The experts are where it is at. Sure, sometimes questions which we don’t care much about are boring, but you pick up lots of things. For instance, the R\&D team at the ATO made an appearance, and it was very useful to hear from them about a program we have benefited from, but from the inside.  
* Do the work. Yes \- it is work, and there are homework assignments. Don’t worry too much about the quality, the best effort is fine and the team is helpful\!

All things being equal, despite having some experience with the content, we would totally recommend you do the course if you are on your own startup journey\!

And say hi to Tony and Adrian from Team VideoTranslator if you see them\!



We Just Completed CSIRO's Innovate To Grow Program

VideoTranslator just completed participation in the CSIRO Innovate To Grow Program. Here at VideoTranslator, we have been busy. Busy doing what?

No one exactly knows the origins of human language. It is believed that it originated from the need to communicate with each other.

Today, there are over 7,000 languages in the world. With so many languages out there, things can be difficult to translate.![Dog vs Cat language](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/f801677f7edf93491de8c20900ffcb15178e83eca65b6ba660971d5816125f2f.webp)

Today, we are going to talk about 10 hard to translate Indonesian words.

Let’s go\!

## **What Is The Indonesian Language?**

Indonesian language or Bahasa Indonesia is the official language of Indonesia. It is used in formal education, mass media, governance, administration, and judiciary.![Indonesian is mostly used as a second language](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/f858129d159af877437204c3e75d4cc5193c53df0823c0a2c7faf81588613379.webp)
Although Bahasa Indonesia is spoken by more than 200 million people, there are only about 25% of native Bahasa Indonesia speakers. The rest speak it as a second language with their local dialect as the first language.

Bahasa Indonesia shares its language family with Malay as they both derived from the Austronesian language. If a person speaks in Malay and you speak in Bahasa Indonesia, you will likely be able to understand one another.![Bahasa Indonesia does not make use of grammatical gender](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/e69ea4cf29f92dee12782f9b1a0c3c02621eede62611a204040eb4fe3083164b.webp)

Unlike other languages, Indonesian does not make use of grammatical gender, and there are only selected words that use natural gender.

For example, in English, you can refer to a person as he or she. He and she are both translated to ‘dia’ in Indonesian. Therefore, if you do not know the context, you won’t be able to know whether the person someone is talking about is male or female.

For gender-specific terms, they are used as a form of addressing someone older. For example, mas (older brother) and mbak (older sister).

## **10 Hard To Translate Indonesian Words**

We have compiled a list of 10 hard-to-translate Indonesian words. Let’s check them out\!

### **1 \- Ngambek**

One of the translations of *ngambek* is to sulk. However, the word means so much more than that.![a woman sulking. ](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/421f8753e97a2262efd4803bd46793bd9340bc7aa5db34dbe9e58e9f919c02d1.webp)

Let’s put it in context.

1. Bobby has just broken up with his girlfriend. His dad asked his mom why he is not going out of his room. His mom replied with, “***dia lagi*** *(he is) **ngambek***.”
 ***Dia lagi ngambek*** in this context means that he is so brokenhearted that he has no will to leave his room.
2. Bobby just had a fight with his dad because his dad was forcing him to leave his room. Bobby then refused to talk with his dad.
 Here, you can also say “***Dia lagi ngambek***.” However, *ngambek* in this context means that Bobby is ignoring you because he is pissed at you.

Ngambek can also be used to describe someone who is being childish or when a child is throwing a tantrum at you.

### **2 \- Titip**

*Titip* in general can mean entrusted. However, when put in a different context, the word changes its meaning.![Titip](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/c880386fba527a204a32da3fd22fdd5f6860b28baeb5335d5813b080eec5a5fd.webp)

For example:

***Titip salam ya*** \= Send my regards.

***Titip belikan makanan*** \= Asking someone to buy you food. In this context, the person is already planning on going there, and you ask that person to buy you food because you either can’t go there or don’t want to go there.

***Titip peliharaan*** \= Asking someone to take care of your pets because you are going away or busy.

### **3 \- Oleh oleh**

Usually, this term is used as a way to describe gifts that you bring when you have traveled somewhere.![women choosing souvenirs](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/27b23d486be6c709251eb7d058973d7b64754441a092734895ed2a0872933a40.webp)

However, it can have 3 different meanings:

1. Souvenir
 I have been collecting ***oleh-oleh*** from all over the world.
2. Gifts
 Here is an ***oleh-oleh*** for you from Paris\!
3. Merchandise
 My father owns an ***oleh-oleh*** business.

### **4 \- Mudik**

***Mudik*** is a term used for the activity where people return to their hometown or village during or before a major holiday, such as Eid al-Fitr or Christmas.![line of cars on the road](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/3bfb9e99f7859de0e6b5ad9df68462ccc2dc9bc6e109088e5229034684e72bbb.webp)

This tradition is very important as many Indonesians migrated to the big cities to find better job opportunities. Therefore, during long holidays, you ***mudik*** to visit your families and friends back home.

### **5 \- Beras/Nasi**

In Bahasa Indonesia, we have a separate term when trying to describe rice.![rice vs nasi](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/fbcb8ea0ae00539ae730ce1b65f2f7821387b850bf07b66cee5ae05faf0ff79d.webp)

***Beras*** when translated to English means rice. However, it is the form of rice before it is cooked.

***Nasi***, on the other hand, is rice after it is cooked.

So the sentence '*Saya sedang mencuci **beras** untuk memasak **nasi’*** when translated in English becomes: I am washing the rice to cook rice.

### **6 \- Kasih/Sayang/Cinta**

When translated in English, the words ***kasih, sayang*** and ***cinta*** all mean love. However, they all have different meanings.

Similar to Greek, Bahasa Indonesia has different words to describe different kinds of love.![love in indonesian](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/f3a2dd6089c707aa266e7a944dc6531c19738e1ec204e735cf115b115db72a12.webp)

***Sayang*** means the love and care you have for those around you, can be your friends, parents, siblings, or lover.

***Cinta*** means the love you have for your partner. It is usually used to describe romantic love.

***Kasih*** means the unconditional love you have for someone, similar to agape in Greek.

### **7 \- Maklum**

This word is a little tricky to translate. Let’s put it in a sentence.![a women covering face with hands](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/d0cbd63b7381f7a8659c9af20eb130fcb2bad4e1740e8a4cfcf51bb979434e65.webp)

***Mohon dimaklumkan kalau saya telat*** \= Please understand if I am late.

***Maklum, saya kan miskin*** \= I know I am poor

***Maklum, namanya juga masih anak-anak*** \= Please be considerate because they are just kids.

If an Indonesian tells you to ***maklum***, well, they just want you to be more understanding with their situation.

### **8 \- Gemas**

***Gemas*** is a word to describe the mixed feeling of frustration and fondness. It’s that feeling when you see a cute crying baby. You feel annoyed that the baby keeps on crying, but at the same time, you are fond of the baby because the baby is cute.![a baby showing cute smile](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/95e6f4940bb4f6c98d738d3af6fe561b3c7e67127a3f6972543b1ae48061fbcc.webp)

### **9 \- Masuk Angin**

If you ask any Indonesian if they have had ‘***masuk angin***’ before, chances are they are going to say yes.![a woman with cold](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/34ef796f76c53cb368b20e27ed537b91be0c9d73612f7869383b58a01c8aebe1.webp)

Literally translated, ***masuk angin*** means to catch wind. When put into context, ***masuk angin*** can mean many things, from bloating, indigestion, chilled, heartburn, upset stomach, runny nose.

Didn’t have enough sleep and therefore getting headaches? **Masuk angin**.

Walked under the pouring rain and caught a cold? **Masuk angin**.

Get a runny nose when your AC is set to 16 degrees celsius? **Masuk angin**.

### **10 \- Kerokan**

If you have symptoms mentioned in number 9, your Indonesian friend would probably suggest you have ***kerokan***.![Kerokan](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/78bb017965177bcd77151f4335e5371d7ac60498ac4986500c62f2299657f258.webp)

***Kerokan*** is when someone rubs a coin on your back to release the wind trapped in your body. Remember that when literally translated, *masuk angin* means to catch wind? So, ***kerokan*** will release that wind.

Indonesians don’t believe that going to the doctor can cure *masuk angin*, but kerokan will.

It is believed that when a reddish mark comes up after a coin is rubbed on your back, it symbolises the disappearance of the wind from the body.

Does it sound intimidating?

## **Conclusion**

In this article, you’ve explored 10 Indonesian words that are notoriously hard to translate—highlighting just how complex language and cultural nuance can be.

Breaking language barriers is essential for expanding your reach, whether you're conducting meetings, hosting live events, or delivering services in diverse communities. But relying solely on human translators can be costly and time-consuming.

That’s where **VideoTranslatorAI** comes in.

Our multilingual communication platform supports **real-time video calls, in-person translation tools, and multilingual broadcasting**—all powered by AI and customisable glossaries for greater accuracy and inclusivity.

Curious to see how it works? [Book a demo](https://videotranslator.To explore this with our team, [try our product now](https://agent.videotranslator.ai/chat). 

With so many languages out there, things can easily get lost in translation. Find out 10 hard to translate Indonesian words in this article.

10 Hard to Translate Indonesian Words

Did you know that there are over 7,000 languages in the world?

Yes, 7000!

Although there are so many languages out there, there are only a few countries that have three or more languages as their official languages.

So, what are the top 5 countries with the most official languages and what languages are they? Let’s find out in this article\!

# **What Are Official Languages?**![Official language definition](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/15dda5e980b462b6b1e59b368aa909ec610fc31e629483e9fda3ce6289e4fb29.webp)

A language that is perceived as a country’s widespread language and is given a legitimate status inside the nation, state, or other jurisdiction is called an [official language](https://www.worldatlas.com/articles/which-country-has-the-highest-number-of-official-languages-in-the-world.html).

It is often used in schools, government, and media. There are about 170 countries around the world that have at least one official language with English as the most common official language.

An official language is not to be mistaken for a national language.![National language definition](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/89651774379c93f0c97ed8d7dd29ce3df8f5f00c64ac104a1ce0db24d011d26e.webp)

A national language is a language that is spoken by the majority of the population as the first language in a country. However, it does not have legal status in a country’s constitution.

For example, Indonesia has more than 700 living languages. However, it only has 1 official language, which is Bahasa Indonesia.

# **5 Countries With The Most Official Languages**

## **1 \- Bolivia**

Located in South America, Bolivia has a whopping number of 37 official languages according to its country’s 2009 Constitution. These languages include Spanish and 36 other indigenous languages, of which some are extinct.![Bolivia has 37 official languages](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/ce36fe627c98cb737b065c4844cd519fa8fa3a3575d4cad6b339b7cdf1bbe740.webp)

At least two languages are required for the Bolivian government and the departmental governments to use in their operation, one being Spanish, and the other being selected according to the circumstances and the needs of the territory in question.

On top of that, indigenous languages were introduced alongside Spanish in the country’s schools.

The national anthem of Bolivia has been translated into six indigenous languages: Aymara, Bésiro-Chiquitano, Guaraní, Guarayu, Quechua, and Mojeño-Trinitario.

Official languages of Bolivia:

### 1. **Spanish**
 Spanish is the language spoken by the majority of the population in Bolivia either as a mother tongue (4.5 m speakers) or as a second language.![Spanish is the language spoken in Bolivia](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/6b27d5e90e134b4f3411d62d71d8b03e7503399f76ef1896d36343937b3a5ff5.webp)

### 2. **Quechua**
 Quechua is the most popular indigenous language in the country, with more than 2 million speakers. It is primarily spoken by the Quechua people.![Quechua Indigenous language](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/cc66503d3f3462fe9ba193041a9c502c0e21941eaa6347305bd61e2b9b8e24c9.webp)

### 3. **Aymara**
 Aymara is one of only a handful of Native American languages with over one million speakers. Some linguists believed that Aymara is related to Quechua, but the claim has not been proven. The similarities between the languages happen because speakers of both languages have been in frequent contact with each other.![Aymara language](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/889e3a977eda16058eb4278f32b3bcd13a2d6804eb050e311ebbdc68f8963003.webp)

### 4. **Araona**
### 5. **Baure**
### 6. **Bésiro**
### 7. **Canichana**
### 8. **Cavineño**
### 9. **Cayubaba**
### 10. **Chácobo**
### 11. **Chimán**
### 12. **Ese Ejja**
### 13. **Guaraní**
### 14. **Guarasu’we**
### 15. **Guarayu**
### 16. **Itonama**
### 17. **Leco**
### 18. **Machajuyai-Kallawaya**
### 19. **Machineri**
### 20. **Maropa**
### 21. **Mojeño-Ignaciano**
### 22. **Mojeño-Trinitario**
### 23. **Moré**
### 24. **Mosetén**
### 25. **Movima**
### 26. **Pacawara**
### 27. **Puquina**
### 28. **Sirionó**
### 29. **Tacana**
### 30. **Tapieté**
### 31. **Toromona**
### 32. **Uru-Chipaya**
### 33. **Weenhayek**
### 34. **Yaminawa**
### 35. **Yuki**
### 36. **Yuracaré**
### 37. **Zamuco**

## **2 \- Zimbabwe**

Under Zimbabwe’s original constitution drafted in 1976, the country did not have any official languages. However, in 2013, after a new constitution was drafted, Zimbabwe has [16 official languages](https://www.guinnessworldrecords.com/world-records/most-official-languages-$country$/?fb_comment_id=761664443915604_902475359834511).![Zimbabwe has 37 official languages.webp](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/8f079c3867183bd37f1812228b910a3f4459ea6a581e361f1f5a9ee0bcb5da19.webp)

The Constitution requires that Zimbabwe equally promote each of its official languages, including in schools and in government.

A fun fact about Zimbabwe is that, although a new language can be added as an official language, that language cannot be removed from the list.

Official languages of Zimbabwe:

### 1. **English**
 English was brought by the British colonists in the late 1800s. Although low in native speakers, English is mainly spoken as a second language. It is used to conduct official business and for schooling on top of other languages.
### 2. **Shona**
 Roughly, about 70% of Zimbabweans speak Shona, due to the [historic influence of the Shona tribe](https://www.tomedes.com/translator-hub/zimbabwe-languages) and the ongoing importance of Shona culture. Shona is mostly spoken by people in the central and eastern areas of Zimbabwe.![Shona is mostly spoken by people in the central and eastern areas of Zimbabwe.webp](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/ab27a56a300c776767ed8ce16664e4c3a09aea56534303b4601d43abbbe376e3.webp)

### 3. **Ndebele**
 With approximately 20% of the population speaking it as their first language, Ndebele is the second most spoken language in Zimbabwe. Ndebele is mostly used in western Zimbabwe, in Matabeleland province.
### 4. **Chewa**
### 5. **Chibarwe**
### 6. **Kalanga**
### 7. **Koisan**
### 8. **Nambya**
### 9. **Ndau**
### 10. **Shangani**
### 11. **Sotho**
### 12. **Tonga**
### 13. **Tswana**
### 14. **Venda**
### 15. **Xhosa**
### 16. **Sign Language**

## **3 \- South Africa**

Historically, South Africa has about 34 historically established languages. However, according to South Africa’s constitution, only 11 are recognised as official languages.![South Africa has 11 official languages](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/7e01a0b82ca0ac1c70019ecdd2baf76a04a34a7608756ab6a9e9c81685efb389.webp)

Most South Africans can [speak more than one language](https://en.wikipedia.org/wiki/Languages_of_South_Africa), and there is very often a diglossia between the official and unofficial language forms for speakers of the latter.

Official languages of South Africa:

### 1. **Zulu**
 Zulu is the most common language spoken as a first language by South Africans, with about [12 million native speakers](https://southafrica-info.com/arts-culture/11-languages-south-africa/) and 15 million second language users. All together, Zulu is understood by over 50% of its population.![South Africa first language - Zulu](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/a2d20a8278b1b04b1a9a79401581d158fb1809a09f803332e9f577448b223c5e.webp)

### 2. **Xhosa**
 Xhosa is the second most common language spoken in South Africa, with 8 million native speakers and 11 million second language users. It is dominantly used in Eastern Cape, Western Cape, Gauteng, and Northern Cape.![geographical distribution of the xhosa language](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/440d2caeef64ee8951ff907d615ce644bb5ccf36c0700b4493d9024499b120b3.webp)

### 3. **Afrikaans**
 Afrikaans is a version of Dutch that evolved out of a South Holland dialect brought to South Africa in the 1600s. It is the third most common language with a total of 17 million speakers. Of all 11 official languages, Afrikaans has the widest geographic and racial distribution of all the 11 official languages of South Africa, and is widely spoken and understood as a second or third language.
### 4. **English**
 English is the primary language used in government, business, and the media. Almost 10% of South Africans speak English as their first language, while about 20% speak it as a second or third language.
### 5. **Sepedi**
### 6. **Tswana**
### 7. **Southern Sotho**
### 8. **Tsonga**
### 9. **Swazi**
### 10. **Venda**
### 11. **Southern Ndebele**

## **Switzerland**

Famous for its watches and chocolate, the landlocked country of Switzerland has 4 official languages.![The Language Map Of Switzerland _ Image Credit_ AlpenWild.webp](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/488e142353e175a322f4678f16939e33e7ec15f2e67ae655e7c0b9ce1f3c666c.webp)

Sharing its border with Italy, France, Germany, Austria, and the Principality of Liechtenstein, Switzerland’s official languages are Italian, French, German, and Romansh.

Although speakers of these languages can be found throughout the country, the four languages are largely confined to specific regions.

Official languages of Switzerland:

### 1. **German**
 About 65% of the Switzerland region is the **German-speaking part of Switzerland** (from North-Western Switzerland, Eastern Switzerland, Central Switzerland, most of the Swiss Plateau, and all the way to the greater part of the Swiss Alps).![About 65% of the Switzerland region is the German-speaking part of Switzerland.webp](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/4d4c161f23b20102a6f864229e28ec140a45ad184a7d7f648ecfcba1343540bc.webp)

 The variety of the German language spoken in Switzerland is called Swiss German, a collection of [Alemannic dialects no longer spoken](https://www.babbel.com/en/magazine/languages-spoken-in-switzerland) in Germany or Austria. However, Swiss German is not to be confused with German. They are… very different.
 Although they mostly speak a dialect, the Swiss are taught Standard German from a very young age in school. Therefore, they can easily communicate with Germans, Austrians and other German speakers without any trouble.

### 2. **French**![The popular Swiss destination, Geneva, is entirely French-speaking.webp](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/8c380d77b53b1ba3b48998e521b8f4138108f3050b826db36b0720e1717b3ad1.webp)

 Twenty percent of the Swiss population speak French, with most of them residing in the western part of the country (which is next to France). So, the popular Swiss destination, Geneva, is entirely French-speaking.

### 3. **Italian**
 Since the number of immigrants from Italy to Switzerland is reduced, the proportion of Italian-speaking inhabitants had been decreasing. With just a little under 8% speakers, Italian ranks third as the most spoken language in Swiss.
### 4. **Romansh**
 Although small in the number of speakers, Romansh is used as a medium of governance and education in the south-eastern canton of Grisons. Therefore, Romansh speakers may use their language for correspondence with the federal government and expect to receive a Romansh response

## **5 \- Singapore**

Located in South East Asia, this small island country has 4 official languages. Other than English, the three languages were chosen to correspond with the major ethnic groups present in Singapore.![Singapore has 4 official languages](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/723c5171e3ff7d00fb3aaf9dbcf3b3f8d670f89d161b83c716272a4433b2d433.webp)

Almost all Singaporeans are bilingual due to Singapore’s bilingual language education policy that promotes a dual-language learning system. Learning a second language has been mandatory since 1960 in primary schools with English used as the main medium of instruction.

Official Languages of Singapore:

### 1. **Malay**
 Spoken by nearly 13 percent of the Singaporean population, Malay or Bahasa Melayu is the national language of Singapore. Prior to British occupation in Singapore, Malay was predominantly used. Singapore’s national anthem is written in Malay.![Malay or Bahasa Melayu is the national language of Singapore](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/d056a1e16e0478f31b74cd1d51f22593224385e7536c7934928266f32f7a3876.webp)

### 2. **English**
 Although the national language of Singapore is Malay, English is the main language used to conduct various activities. It is used for administration, business, education (except for Mother Tongue lessons), and media.
 Singapore is currently one of the most proficient English-speaking countries in Asia, with about 37% of the population speaking it at home.![English is the main language used to conduct various activities in Singapore.webp](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/4888598f9aa2c59b840bd9013da572de15678e6318af38b06ae60d5146874776.webp)

### 3. **Mandarin**
 According to the population census, Mandarin and other varieties of Chinese are the most common languages spoken at home. They are used by 51% of the population.
 Over the years, there is a decline in Mandarin speakers in Singapore as more young Singaporean Chinese are speaking and using English more frequently than Mandarin Chinese. However, the Singaporean government has been doing efforts to preserve the language.
### 4. **Tamil**
 Among the 9.2% of the Singaporean population of Indian origin, approximately 76.7% of them speak Tamil most frequently as their home language. Tamil taught in school is a deliberately pure form as the Ministry of Education Curriculum Planning and Development Division restricts language development, disallowing loanwords.

# **Conclusion**

In this article, we have discussed the difference between an official language and a national language, and also the 5 countries with the most official languages.

What if you want to reach out to those people, but do not know how to speak their languages? Fear not, because VideoTranslator could help you\!

With 65+ languages and 150+ dialects, VideoTranslator could help you reach the international market by providing multilingual video call platform!

Sounds interesting? Why don’t you try it out?

To get in touch, [try our product now](https://agent.videotranslator.ai/chat).


5 Countries With The Most Official Languages in 2021

Find out the top 5 countries with the most official languages. Bolivia ranks number one. What countries are next?

With the popularity of podcasts, there is now a higher demand for MP4 to MP3 conversion.

The good news is, converting your videos to MP3 is so much easier today than it was 10 years ago. There are many different ways to do this, and you can do it in few simple steps\!

But before we begin… let’s tackle the biggest question: is it legal?

## **Is Converting A Video To MP3 Legal?**
![Is Converting A Video To MP3 Legal?](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/f683e73904753d356b9674ccbc907d9f9cc105f1c4dac09c75c5c9240a6dcf0e.webp)
It depends.

If you own your own video, it definitely is\! Sometimes you just want to repurpose the audio for other content. You are also free to convert non-copyrighted or royalty-free videos.

However, if the video has copyright, you need to ask permission or pay to convert the videos. This ensures that the owner is rightfully credited and paid for their hard work\!

Imagine if you had put so much effort into making a video and someone on the internet stole your work; you would be very upset. Let’s ensure that we support fellow content creators\!

## **How To Convert Your Video To MP3**

### **1- Use Online MP4 Converter To Convert Your Video To MP3**

There are many online tools out there for you to convert your video to MP3 for free. One example is Cloud Convert. Converting your video to MP3 is really quick, easy, and cheap as you don’t need to buy or download additional software.
![Use Online MP4 Converter To Convert Your Video To MP3](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/9e4bfdd5d6050acbd820901d735b4886c3387c5b161e136c8a985af55e1b9746.webp)
Some platforms also allow you to convert MP4 to MP3 by using the link to that video. This saves you a lot of time and memory space as you do not need to download the file prior to conversion.

However, there may be issues with security as your file is available on the internet.

## **2- Use Adobe Premiere Pro To Convert Your Video To MP3**

As a powerful video editing tool, Adobe Premiere allows you to export your file as an MP3.

Here’s how you can do it:

1. **Open** your project in Adobe Premiere Pro.  
2. **Export** your video by clicking File \> Export \> Media or pressing command \+ M.
![Use Adobe Premiere Pro To Convert Your Video To MP3](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/2a3dcaa89b3a5fc38b92a28ea0ac4e92d02833bf3053eaaac3f11a4f28c98b84.webp)
3. The easiest way to convert your video to MP3 is by **changing the format** to MP3. The file will be saved as yourfilename.mp3.  
   💡 *If you want your file to be saved in another format, let’s say MP4, then you can choose your preferred format and make sure to untick the ‘export video’ option before exporting the file.*

## **3 \- Use iMovie To Convert Your Video To MP3**

This free video editing software from MacOS can also convert your MP4 to MP3.

You can do it in 4 simple steps:

1. **Open** your project in iMovie.  
2. **Save** your file by clicking File \> Share \> File.  
3. On the Format tab, choose ‘**Audio only**’ and click next.
![Use iMovie To Convert Your Video To MP3](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/c9666f076d89421df4cf72d68c7030f32988c7f00c106cb10e3459a4a5500c90.webp)
4. Your file will be saved in **M4A format**.

## **4 \- Use VLC To Convert Your Video To MP3**

Not only that you can watch your videos using VLC, this software also allows you to convert your videos to MP3.

Here’s how you can do it.

1. **Open** your VLC player.  
2. Go to **File \> Convert/Stream** and a Convert & Stream tab will pop up.  
3. Choose the file that you want to export and change the profile to **Audio \- MP3**.
![Use VLC To Convert Your Video To MP3](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/65616c3e75ea6a643a0a3caff76a3d2a50665799c9a3f0743ae70470d5cf3195.webp)
4. Click on the customise button and make sure that the file format is in **WAV**.  
5. Choose the **destination** and click **save**.  
   💡 *You can save your audio in different formats by changing the file format in the customise button. Some formats include MP4/MOV, MKV, MPEG1, AVI, FLV, and many more.*

## **Conclusion**

In this article, we have mentioned 4 simple ways to convert your video to audio.

Did you know that you can also transcribe your audio? So, when you are done converting your video to audio, why don’t you try VideoTranslator and make your video and audio more accessible by adding transcription?\!

See you for more educational blog posts!



Find out how to convert your video to MP3 using online tools, Adobe Premiere Pro, iMovie and VLC to make the latest trendy podcast

4 Easy Ways To Convert Your Video To Mp3

In a world where there is a sea of video content available to watch on YouTube, branding is very important. You need to be able to make your video content stand out and recognisable.

One of the crucial parts of branding is adding video watermarks.

In this article, we will be talking about what is video watermark, why is it important, and how to make and add one to your video. Let’s check it out\!

# **What Is Video Watermark?**

If you have seen a video with a logo in it, usually in one of the video corners, that is a watermark.

A video watermark can be a logo, text, website URL that you want to add to your videos for copyright or publicity purposes.![Definition of watermark](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/7424dc58c0f567cbd8ab028acaef615033f9c26b8658be823423db8fcad678f1.webp)

The usage of video watermarks is similar to ones used for postage stamps, currency, and other government documents to discourage counterfeiting.

# **Why Is Video Watermark Important?**

## **1 \- Brand Recognition**![Adding watermarks to your videos allow viewers to consistently see your brand](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/0efed3dfd9d35ea55ca0fe57d81b3e3a86820c8989fca7f87784e0616473c087.webp)
Adding watermarks to all of your YouTube videos will allow viewers to consistently see your brand. The goal is for your viewers to recognise you by just seeing your brand design, such as video watermark, YouTube channel art, and YouTube thumbnail. Therefore, having a video watermark can deliver an incredible brand experience.

## **2 \- Protect Your Content**![a watermark is required to protect your content](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/38ee1ac5c80df7a8707186c387a6963321b633d1f68ef8c47b2f0b4581c7d1a9.webp)
Videos get shared all the time and often times the original creator does not get credited for your work. Some may even claim the stolen videos to be theirs. So, to avoid video theft, a watermark is required to protect your content.

# **How To Create Watermark For YouTube Videos?**

If you don’t already have a logo, there are many free graphic design tools on the internet that you can use to create one. One of the sites people often use is Canva.

Here’s how you can create your watermark in Canva:

1. Go to [canva.com](https://www.canva.com) and **sign in** to your account.
2. **Select** templates and **click** on logos.![Create Watermark For YouTube Videos using Canva](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/49cf7bdef68da68cf29a5bb0498a94047478a7a7046636de769dbc34f5f1ef5e.webp)
3. You can either **create** a blank logo or **choose** from one of the templates.
4. If you want to make your logo background transparent, make sure to save it as a PNG and tick the ‘transparent background’ box before you **save your image**. If you don’t want a transparent background, you can save your image as JPG.![download your logo on canva](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/f7d34ba7ff475404e812840878521d3358f91f63f51f30c2b48a0778fd0a5f2b.webp)
# **How To Add Watermark For YouTube Videos**

There are 2 methods when it comes to adding video watermarks. Just like video subtitling, you can either add it from YouTube or have it burned in your video.

## **1 \- Add Your Video Watermark From YouTube**

YouTube has a branding option for you to add a video watermark directly to your video. This method works best if you already have videos uploaded on YouTube.

1. **Sign in** to your account and go to YouTube studio.
2. On the left side panel, scroll down to customisation and **click** on branding.![Add Your Video Watermark From YouTube](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/5fc4da82cc3a5c7cf5bd0706947dbe65ef2aafdd74ddc603820d62722fc0a549.webp)
3. **Upload** your video watermark. Make sure that you follow YouTube’s recommendation to ensure the quality of your watermark.
 Currently, YouTube’s recommendation is:
 \- 150 x 150 pixels.
 \- Use a PNG, GIF (no animations), BMP, or JPEG file.
 \- 1MB or less.
4. **Edit** the duration of your watermark. You can choose from end of *video, custom start time, and entire video.*

If one day you want to change your logo, you can simply upload a different logo and all of your watermarks will be updated\!

## **2 \- Add Your Video Watermark From Video Editing Software**

Although YouTube has a branding option where you can brand your video with your channel, your video can still be stolen. There are many second-party tools out there that people use to download YouTube videos. Unfortunately, when someone does this, your watermark gets removed.

The solution for this problem is by embedding your watermark into your video. By embedding your watermark, you will ensure that your watermark will stay on your video permanently.

One example of video editing software we often use is Adobe Premiere Pro.

Here’s how to add a video watermark from Adobe Premiere Pro:

1. **Open** or **create** your project in Adobe Premiere Pro.
2. **Import** your logo to your timeline. Make sure that you set the duration of the watermark from the beginning to the end of your video.![Insert your logo in premiere pro](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/2e63768f81fb7750c05356f18586a9c36611393dec6c52616de493688f8ac356.webp)
3. **Export** your video and voila\! Your video will now have a watermark embedded in it. You can now upload your video on YouTube without having to set up the watermark settings on YouTube.

The best part about embedding your watermark into your video is that it does not matter where you share your video (YouTube, Facebook, Instagram), your watermark will be there.

However, because it is permanent, your video will still have your old logo if you one day decide to change it.

# **Conclusion**

In this article, we have talked about what a video watermark is, why is it important, and how to make and add one to your video.

Here at VideoTranslatorAI, we provide a real-time multilingual broadcasting tool that supports over 10 different languages.

If you have questions, [try our product now](https://agent.videotranslator.ai/chat).


Your videos keep getting stolen? Find out why you should add watermarks to your video and how you can add one In a world where there is a sea of video content...

How To Add Watermark For YouTube Videos

Text is an important part of video editing.

Some benefits of adding text to your video are it **allows viewers to retent the information** and also **highlights key actions**.

So, what are the different uses of text when editing a video?

# **Different Uses Of Adding Text To A Video**

There are many different uses cases of adding text to your video, but today we are going to talk about the 6 most common uses.

## **Title**

Adding a title allows your viewers to know what they are going to watch. A lot of times, filmmakers or content creators have their own creative way of presenting their film titles.![Harry Potter and Star Wars have a very distinct ways of presenting their movie titles](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/41efcd2f677cbed65ab41749c0676b44c5b69842adf01c441cfad11a465f875e.webp)

For example, Harry Potter and Star Wars have a very distinct ways of presenting their movie titles. Even if the titles do not have the words ‘Harry Potter’ or ‘Star Wars’ in them, you would immediately know that it’s one of those movies based on the font style alone.

## **Opening Credits**

Opening credits are used to introduce the film, main casts, and its creative teams.![opening credits of the TV series Brooklyn 99](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/10e93596d24a3dc067b162daf480c0820086fa8d5bd149dd92cae63f24973d23.webp)

For example, the opening credits of the TV series Brooklyn 99 introduce their main casts.

## **Closing Credits**![Closing credits are used to make sure that those who took part in the film production have been properly credited](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/308b507451a075bf9f620a5eee8beacb8f8f8b912dc78622076d95f582581263.webp)

Closing credits are used to make sure that those who took part in the film production have been properly credited.

## **Time and Place**![Time and place helps viewers to easily follow along with the story plot](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/b620bff3c316d5bbb5ce5087adc61760b7ed1aacf9f9046060e56e7d2a36af8a.webp)

This helps viewers to easily follow along with the story plot.

## **Dialogue**![Closing credits are used to make sure that those who took part in the film production have been properly credited](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/db0a1aa585de85709caf36664ef37db8a343c7889dfb2700648175a2e474b1c5.webp)

If there are many different languages being spoken in a clip, having texts allow viewers to understand the context of the dialogue.

## **Additional Information**

Some videos have very limited time restrictions. For example, if you are making a YouTube ad, you want to stick to the 15-second duration.

So, how do you give additional information? By adding text.

The text helps you bring out additional context within the time limit.

# **How To Add Text In Adobe Premiere Pro**

Now, let’s go to the main point of this article\!

How do you add text in Adobe Premiere Pro?

## **Type Tool**

The first method is the easiest way to add text in Adobe Premiere Pro.

Here’s how to add text with the Type Tool:

1. You can use the type tool by either **clicking** on the Type Tool icon on your toolbar or **press** T on your keyboard.![Use type tool to add text in Adobe Premiere Pro](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/7392526ed406b062d91e88afe6cdac2edb9fc371c749821db0cce918dc058adf.webp)

2. Click anywhere on your program pannel and **start typing**.![Click on your program panel and start typing to add text in premiere pro](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/b3650ee028d28fd4105b10fc693745ea372621e2e17b9697c73bf8d9359e8214.webp)

3. To edit your text, you need to go to the essential graphics panel. To do that, go to **Windows \> Essential Graphics**. When the Essential Graphics panel is displayed, click on Edit to edit your text.![Edit your text in essential graphics](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/699b9d61a1d656eec0d593ba38e6dd88d632e6a52c9bcee2aee1f117dd9d6e79.webp)
Here, you can change the font style, font size, position of the text, spacing, add highlights and shadows, and many more.
4. Once you are happy with your text, you can create a master style to unify all of your text designs throughout the video. To do this, click on **Master Styles \> Create Master Text Style** \> type the name of the master text style \> click ok.![you can create a master style to unify all of your text designs throughout the video](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/47f9897038a4e4ce11cff0c87a949eb595a1e4c6af9803cc1a53e762d20861f9.webp)

5. Now you can use your **custom-made Master Style**.![use your master style to unify all of your text designs throughout the video](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/62b8f14d1d2bcf84682391e98a5ddf7b0019fa099df1acbd143ef8efff4e0b7a.webp)
## **Advantages and Disadvantages of Using Type Tool**

(+) It is easy to add to your video. You can just type T on your keyboard and the text can be easily added.

(+) You can get creative with your text. The text can be edited according to your liking. It’s basically just like painting on a blank canvas.

(-) Being creative also means that you have to keep exploring the options. If you do not have an idea of what kind of text you want to add, using the Type Tool is kind of a pain.

## **Browse Templates**

The Adobe Premiere Pro app comes with different custom templates for you to add text. Some of the examples are titles, opening credits, closing credits, introductions (sports, news), and many more.

If you feel like there aren’t enough templates for you, you can always add more by going to Adobe Stock.

Here’s how to add text with Adobe Premiere Pro’s templates:

1. Go to the Essential Graphics panel. If you can’t find it, go to **Windows \> Essential Graphics.**![Using essential graphics to add text in premiere pro](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/6e54706e2e3c1888debe8f45e49ca42c4a954b992e8f49d14e5233b0de8dae47.webp)
2. **Scroll** through the templates.
3. When you find the one you like, **drag** the template to your timeline.![Use essential graphics to add text in premiere pro](https://storage.googleapis.com/vtai-web-media-prod/cms/originals/blog-inline/8978037695faa12e399628d181b738456ea41d0a924662cf33bdb63c6f0705fd.webp)
4. To **edit** the text, double click the text on your program panel or type T on your keyboard and click on the text. You can edit it the same way as you would using the Type Tool.

## **Advantages and Disadvantages of Using Templates**

(+) There are so many templates to choose from. Using one helps you minimize the time taken to edit your videos.

(+) They already contain effects, such as fade in or fade out. This way, you don’t have to manually add effects to the text anymore.

(-) You can’t really be creative with it. The work is already done by someone else. Therefore, customizing it to your own liking is a bit hard.

# **Conclusion**

In this article, we have explained the different uses of adding text to your video and different methods of adding text in Adobe Premiere Pro.

We hope this article helps you in your video editing journey\!

See you for more educational posts\!

If you have questions, [try our product now](https://agent.videotranslator.ai/chat).


Adding text can make your videos more appealing. This article will tell you multiple ways on how you can add text to your video with Adobe Premiere Pro

How To Add Text In Adobe Premiere Pro

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